As Marketing Manager, Alex Newman connects Big Block’s services to the people who need them most. She works to understand the complex barriers community-minded groups face when it comes to closing housing gaps in Canada's prairie provinces — her insights rooted in her background working directly with newcomers, immigrants, and refugees from all walks of life at a non-profit organization in the settlement sector.
Honing her expertise in brand strategy, marketing communications, and creative direction over 5+ years in affordable housing development, Alex ensures that needs and efforts to build new homes are properly recognized and celebrated. She insists on ethical marketing, equity-oriented approaches, and the social responsibility of corporations in sustainable urbanization, ensuring Big Block's new builds contribute to housing narratives in meaningful ways that uplift communities and the people serving them.
In 2022, Alex joined the Canada Mortgage and Housing Corporation's (CMHC) Expert Community on Housing.